Premier America has partnered with one of the nation’s top public universities to promote financial well-being and provide opportunity and guidance to our richly diverse community.
We’re pleased to announce that Premier America Credit Union is proudly the official credit union of California State University, Northridge (CSUN) and the exclusive credit union for the CSUN Athletics and CSUN Alumni programs. On March 23, 2022, CSUN officials announced our multi-year partnership.
Frequently Asked Questions About This Exciting New Partnership:
Q: Why is Premier America partnering with CSUN?
A: Headquartered in the San Fernando Valley, CSUN’s deep commitment to building a
brighter and more equitable future for its students, their families and the community is perfectly aligned with our core values. This strategic partnership will not only support our mission of people helping people, but it will ultimately lead to membership and lending growth, ensuring the prosperity and success of our credit union for its member-owners.
Q: How long is the partnership and what does it involve?
A: This will be a 10-year commitment supporting financial wellness and literacy programs, and the sponsorship of various campus events to benefit CSUN students, faculty, and alumni. We will also be adding a suite of co-branded debit and credit cards later this year to celebrate our partnership as the exclusive affinity card provider for the university.
Q: Will Premier America have a branch on the CSUN campus?
A: Yes – as the Official Credit Union of CSUN, the partnership includes the opening of a campus credit union branch and the installation of ATM machines. Additionally, the credit union brand will be prominently displayed at university athletics fields and facilities.
Q: What will happen with the Matadome?
A: The partnership includes the renaming of the university's athletics facility. The Matadome — home to CSUN's men's and women's basketball and volleyball teams — will be renamed the Premier America Credit Union Arena.
Q: Will Premier America be involved with The Soraya Center for the Performing Arts?
A: Premier America will sponsor events at CSUN's Soraya Center, as well as other events in coordination with the CSUN Alumni Association.
Q: What is the investment cost of the partnership?
A: As a cooperatively owned not-for-profit financial institution, Premier America is committed to making responsibly prudent and sound community investments. Under the agreement, Premier America will gain significant branding and sales rights to market to CSUN’s 38,000 students and nearly 390,000 alumni.The first-year commitment to the university is $660,000 with an annual increase of 5%.
We look forward to building this partnership to help grow the credit union by introducing the value of Premier America to CSUN students, faculty, and alumni. Questions regarding the CSUN partnership may be submitted to Jason Hansen, VP, Marketing at Jason.Hansen@PremierAmerica.com.