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Premier America Spotlight Q3 2024

  • Newsletter
  • July 2024
  • Premier America
It's summertime, and many of you may be off on vacations, summer camps, or simply enjoying the vibrant community we call home. There are many exciting ways to spend your time. We also know that you have many choices when picking a financial institution, and we strive each day to be your trusted partner. As we reach the halfway point in the year, it is a great time to reflect on our efforts to provide best-in-class financial tools to help you and the broader community reach your full potential. 

In May, we made significant progress in our mission to be the go-to destination for financial wellness for all by introducing our brand-new Youth Smart Savings Account. This new solution helps teach kids the value of saving money early and offers your child a premium interest rate to kickstart their savings habits. This is the first of many steps we are taking this year to provide the tools and resources to strengthen our communities through a variety of financial wellness initiatives. 

Supporting our entire community is at the heart of what we do. Whether it's through supporting our collegiate partners, members of our Community Business Partner program, or the Premier America Foundation, it feels good to give back. We are particularly inspired by the Foundation, which just announced their cohort of amazing scholarship recipients for the 2024-25 school year. These scholarships are funded through the generosity of our Team Members, who participate in an internal giving program, and we’re deeply touched by the stories from these students as they pursuit of their dreams. 

Thank you for your trust and membership with Premier America and for your shared partnership in building strong communities, together.

Working Together for a Better Tomorrow

Giving back to our community is at the core of Premier America. Whether we're making a donation to better our communities or volunteering our time, we're always looking for ways to give back. Here's a snapshot of the impact we made in over the last three months.

Over $36,000 donated to the Premier America Foundation via Interchange Income.

Provided 29 hours of financial education.

690 participants at our workshops.

Cybersecurity Activity: Identifying Scams in Email, Online Banking, and Phone Interactions

Your security is our top priority. While we have many programs in place to keep your information safe, remembering to stay vigilant is the first line of defense. We've created three exercises to test your knowledge where you'll review examples of common scams – an email scam, an online banking account takeover attempt, and a spoofing call. Your task is to identify the clues that indicate these interactions are scams. Let’s get started!

Scenario 1: Email Scam

You receive the following email:
From: [email protected]
Subject: Urgent: Verify Your Account Information

Dear Customer,

We have detected unusual activity in your account and need you to verify your information to ensure your account’s security. Please click on the link below and log in to your account to verify your details:

Verify Now

Failure to verify your information within 24 hours will result in a temporary suspension of your account.

Thank you for your prompt attention to this matter.

Secure Banking Support Team

Clues you should've picked up on:
  1. Sender’s Email Address: The email address ([email protected]) may look legitimate but can easily be spoofed. Always check for slight variations or inconsistencies in the sender's email address.
  2. Urgency and Threats: Scammers often create a sense of urgency or threat, such as account suspension, to prompt immediate action without careful consideration.
  3. Suspicious Links: The link provided does not lead to a legitimate website. Hover over the link to see the actual URL, which in this case is a fake URL (http://securebanking.fakeurl.com).
  4. Generic Greeting: The email uses a generic greeting (“Dear Customer”) rather than addressing you by name, which is a red flag.
  5. Poor Grammar and Spelling: Look for any grammatical errors or awkward phrasing that may indicate the email is not from a professional source.

Scenario 2: Online Banking Account Takeover

You receive a text message on your phone:

From: Secure Credit Union

Alert: We have detected suspicious activity on your account. Please log in using the link below and enter the secure access code we just sent to your phone to verify your identity:

Secure Login

Shortly after, you receive a second message:

From: Secure Credit Union

Your Secure Access Code is: 123456

Clues you should've picked up on:
  1. Suspicious Links: Similar to email scams, the link provided in the text message should be scrutinized. Hovering over or examining the link (http://secureCUlogin.fakeurl.com) reveals it is not legitimate.
  2. Request for Secure Access Code: Legitimate financial institutions will never ask you to enter a secure access code in response to a message. They might send a code for you to use on their official app or website, but not through a suspicious link.
  3. Urgency and Alarm: The message creates a sense of urgency by mentioning “suspicious activity” to prompt immediate action without proper verification.
  4. Unusual Communication Method: Be wary if you receive unexpected texts regarding account verification. Financial institutions typically use secure communication channels.

Scenario 3: Spoofing Call Script

You receive a phone call from someone claiming to be from your credit union's fraud department:

Caller: "Hello, this is John from Secure Credit Union’s fraud department. We have detected suspicious activity on your account and need to verify your identity. Can you please provide the secure access code sent to your phone?"

Clues you should've picked up on:
  1. Unsolicited Call: Receiving an unexpected call claiming to be from your credit union is a red flag. Financial institutions usually do not ask for sensitive information over the phone.
  2. Request for Sensitive Information: Legitimate financial institutions will never ask for secure access codes, passwords, or PINs over the phone.
  3. Caller ID Spoofing: Scammers can spoof the caller ID to make it appear as though the call is coming from your credit union. Verify the caller by hanging up and calling the credit union using the official number from their website.
  4. Creating Panic: The caller tries to create a sense of urgency by mentioning “suspicious activity,” pressuring you to act quickly without verification.


Scammers use various tactics to trick victims into revealing sensitive information. By paying attention to the details and staying vigilant, you can protect yourself from these schemes. Remember to always verify the authenticity of any communication claiming to be from your financial institution and never share your secure access codes or passwords with anyone. Stay safe!

Credit Union Improvements

In our continuous quest to elevate your banking experience, we've been hard at work implementing improvements based on your invaluable feedback. This quarter, we're excited to share the significant upgrades we've made or are in the final stages of completing to better serve you. Here's a look at what we've accomplished or are near completion:

Youth Smart Savings

Now live!

We’ve launched a new product dedicated for our young savers to help them set savings goals, make deposits, and introduce them to the world of money. With an impressive dividend rate and no monthly service fees, kids can watch their money GROW! Open your kids' account, today!

Say Goodbye to Deposit Slips!

Now live!

To make banking with Premier America a seamless experience, we've improved our deposit process. Now, whenever members make a deposit in-branch to their personal account, they no longer need to complete a deposit slip. That means transactions will be done faster!

Parent Resources 

Now live!

Navigating the world of finances can be a daunting task, especially when it comes to teaching your children about money management. That's why we've curated a collection of tools and articles designed to empower you to start a conversation about banking and financial literacy with your kids. View resources.

Business Online Banking

Expected Launch: Q3 2024

As our Business Services team grows and improves, our Business products and services are also growing and improving. Our new Business Online Banking portal will give business account holders the opportunity to grant access to their business accounts to trusted employees, manage the type of access they have, and initiate Wire Transfers all within Online Banking.

Check us out in ACTION!


Bite of Reality

May 24, 2024
We partnered with Agoura Hills High School to host Bite of Reality and gave over 250 teenagers a taste of real-life money managing scenarios. Students were given a fictional occupation, salary, credit score, spouse and a child, student loan debt, credit card debt, and medical insurance payments. Then, they walked around stations giving them the opportunities to purchase needs and wants, and while keeping within their budget. This interactive event teaches students how to make sound financial decisions and stay within their means.



June 15, 2024
With the launch of our Youth Smart Savings came our latest in-branch event, Storytime. We invited our members and community members to join us as we done into an enchanting tale all about saving money, along with chocolate milk and doughnuts for our local little savers. Interested in our next event? Check out our upcoming events


San Fernando Valley Pride

June 29, 2024
We sponsored this year’s San Fernando Valley Pride where we had the opportunity to demonstrate our commitment to inclusivity. We had the opportunity to join the march, interact with our community, and showcase our support of the LGBTQ+ community.


From Our Members

Allow us to highlight and thank our members for taking the time to provide us with feedback on their recent credit union experiences.

"From the moment I stepped into the credit union, I was greeted with warmth and professionalism. The staff, including Eric and Porche, went above and beyond to assist me with my financial needs. Their expertise and genuine care made me feel valued and understood. Whether it was opening an account, applying for a loan, or simply answering my questions, they handled everything with efficiency and a smile. I truly appreciate the outstanding service provided by the credit union and its dedicated team members. They have earned my trust and loyalty, and I wholeheartedly recommend them to anyone seeking personalized financial assistance."
- Daniel H. (Houston Branch)

"I had the pleasure to have Blanche Elbsat help me with my transactions. She went above and beyond, not only that but her positive attitude put a smile on my face. Blanche provided amazing customer service."
Mariuxi A. (Simi Valley Town Center Branch)

"I love how they treat their members. I have been with them for years and not once I remember myself having issues. Crystal is awesome not once she ever did anything disappointing when it comes to helping me."
- Johnney M. (Reseda Branch)